As a small business owner, you probably wonder if social media marketing would be a good investment and if it’s even worth it. Social media advertising has been a thing for years but most small business owners are barely catching on. Social media marketing, like any other type of marketing or advertising, has its pros and cons. We are here find out if social media marketing is right for your business in El Paso.
What is social media marketing?
Social media marketing is a modern way to advertise your business online on social media networks such as Facebook, Instagram, and even Twitter. Best of all, it is free. If you want to reach new people or grow your brand, you can also run paid ads on social media. With over a Billion – yes, with a big B – monthly active users on social media, it can be an incredible asset for your business when used correctly.
When is it good to do social media marketing?
It is reported that at least 68% of the US population is on Facebook. El Paso, a city with a fast-growing population and already hitting a population of a million, it is fair to assume that there is sixty-eight hundred thousand (680,000) people are on Facebook in El Paso alone.
Could anyone one of those people be your customer?
There’s a huge chance that at least a few hundred people are potential customers. Theirs also a huge chance that they are looking for your products or services.
Being a local El Paso business, it is important that you have an online presence. That means having at least the basics. 1, A well-designed website 2, Social media and 3. Marketing. Having these three things will give you an advantage over your competition. You’ll also be getting in front of thousands of people locally and show them what you have to offer.
What can you do?
We wrote this article to share the exact 5 steps that local small businesses in El Paso can do today to start building their online presence and attracting new customers. If you follow the quick 5 step small business marketing plan, I assure you, you will have success. Check out our blog. We’re constantly sharing tips and tricks on marketing your business.
As technology reaches the hands of more people worldwide, social media will continue to grow, it will continue being an incredible communications tool and an amazing asset for businesses everywhere. It is safe to assume that yes, social media marketing in El Paso is the future.
Need help growing your business and getting more customers? SquarePixl is a local El Paso marketing and advertising agency that’s driven to deliver results for their clients. Get in touch, we’d love to get to know you and your goals. If we’re a good fit for each other, hopefully, we can get the ball rolling.